Privacy Policy

Welcome to the website for Medfin AI Limited (“we”, “our”, “us”). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or use our website, in accordance with both European and US regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following types of personal data:

• Personal Identification Information: Name, email address, phone number, address, etc.

• Usage Data: Information about how you access and use our website, including your IP address, browser type, and browsing behaviour.
• Cookies and Tracking Data: Information collected through cookies, web beacons, and similar tracking technologies.

2. How We Use Your Information

We use your personal data for the following purposes:

• To provide and maintain our website and services
• To communicate with you regarding updates, promotions, and customer support
• To improve our website by analyzing user behavior and preferences
• To comply with legal obligations under applicable laws and regulations

3. Legal Basis for Processing Personal Data (GDPR)

Under the GDPR, we rely on the following legal grounds to process your personal data:

• Consent: When you have given clear consent for us to process your personal data for a specific purpose.
• Contractual Necessity: Processing necessary for the performance of a contract.
• Legitimate Interests: When processing is necessary for our legitimate business interests and does not override your rights.

4. Your Rights (GDPR)

As a resident of the European Economic Area (EEA), you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of any inaccuracies in your data.
• Erasure: Request deletion of your personal data under certain conditions.
• Objection: Object to processing your data for direct marketing purposes.
• Data Portability: Request to transfer your data to another service provider.

5. Your Rights (CCPA)

If you are a California resident, you have the following rights:

• Right to Know: Request information about the categories and specific pieces of personal data we collect, use, and share.
• Right to Delete: Request the deletion of personal data we have collected.
• Right to Opt-Out: Opt-out of the sale of your personal data.
• Non-Discrimination: We will not discriminate against you for exercising any of your rights.

6. Disclosure of Data

We may share your data with:

• Service Providers: To assist with business operations (e.g., payment processing, analytics).
• Compliance with Laws: If required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In the event of a merger, acquisition, or asset sale.

7. Data Security

We implement appropriate technical and organisational measures to safeguard your data. However, no transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

Our website may use cookies to enhance user experience and analyse web traffic. If cookies are used during your visit, you will be presented with a cookies banner. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites.

10. Children’s Privacy

Our website does not knowingly collect personal data from children under 13 (or under 16 in some European countries). If we discover that we have collected data from a child without verification of parental consent, we will delete that information.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Medfin AI Limited
matthew@medfin.ai
5 Merchant Square, London, W2 1AS

This Privacy Policy aims to be compliant with the GDPR (Regulation (EU) 2016/679) and the CCPA (California Consumer Privacy Act). Please consult legal counsel to ensure this policy fully meets the requirements applicable to your specific operations.